Even YouTube is jumping on the “stories” bandwagon.
The Google-owned video site announced Wednesday that it’s putting its
own spin on the slideshow-like format popularized by Snapchat and
co-opted by nearly every other social tech company since.
SEE ALSO: Fake news, child abuse, and jihadist recruiters: How YouTube's reckoning arrived
The feature, called Reels, will allow creators to splice together up
to 30 seconds of video clips with stickers, filters, music, text, and
other design options. (Mashable also has its own editorial product called Reels, which uses vertical video elements in a similar fashion).
Unlike versions on other platforms, YouTube’s reels won’t expire, and creators are allowed to host more than one at a time.
Google says the idea is to encourage more casual posts for when users
may not want to take the time to upload a full video. Reels also allow
for embedded links to longer YouTube videos.
Image: google
The
rollout comes as part of a larger push to build a social network of
sorts within YouTube. The company also announced that it’s opening
Youtube’s “community” tab to all creators with at least 10,000
subscribers. There, channel owners can interact with and update fans
with text, photos, polls, and other non-video posts.
A Google spokesperson said Reels will live in yet another tab on a
given channel page. They are currently in a beta-testing phase.
The slew of new tools for creators also come as YouTube is facing pushback
from some of its biggest creators over what they say is an uneven and
opaque crackdown on ads appearing on offensive content. Some have fled
to the crowdfunding platform Patreon, which features similar social
tools and its own take on “stories.”
YouTube is the latest in a long line of tech companies to offer its
own version of the format. Facebook, Instagram, Medium, and a couple
dating apps have also copied the popular Snapchat feature.
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